8 Degrees Brewing – Animated Labels
Eight Degrees Brewing produce award-winning craft beers and have a loyal following across social media. As a premium product, they wanted to add attention-grabbing visual content to their social posts that reflected the status of their brand. Taking inspiration from the beer’s names, we brought this quality alive by creating looping pieces of content. The personalities of each beer were played out online using animated labels - a first for any brand in Ireland. We took advantage of Facebook’s autoplay feature and rising trend in soundless videos to produce thumb-stopping pieces of creative.