With strong sales across Europe, America, Asia and Africa, Kerrygold wanted to grow its appeal to reach new customers looking for premium food products.
Our approach showcased Ireland’s green landscape, family farms, lush grass and grass-fed dairy herds. We visited lots of farms, cast farmers, cows and even dogs to tell Kerrygold’s story on screen. The through-the-line campaign included TV spots in multiple languages, social videos, print, a digital hub and in-store promotion.
