Food safety, an issue never far from the news headlines, is guaranteed to have consumers on high alert. As the European agency set up by the EU to be a trusted source of scientific advice and communication on risks associated with the food chain, the European Food Safety Authority (EFSA) plays a key role in this area. EFSA believes that the work of public bodies, particularly those safeguarding public health, should be as accessible and transparent as possible. We produce a wide range of content for them to help raise awareness around this important topic.
Our EFSA work ranges from animations about the crisis in bee health, to conference kick-off videos and informative ‘Understanding Science’ videos that put their scientists in the spotlight – as well as in-depth interactive web scrollers. Many of these productions are multilingual with subtitles in multiple European languages. Short versions of longer form content are also created for distribution on social media.
These productions are produced as part of the 4 year single-party framework we have been appointed to, running from 2016 to 2020. We also won EFSA’s previous 4 year multimedia and video framework, and the content we’ve created for them has consistently been well received by their target audiences. Interestingly, absences due to food poisoning are notably down in our office. A coincidence? We think not.